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品牌选择阶段

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A. 品牌的比选评估及建议
B. 考察评估报告
C. 市场可行性研究及财务分析报告

 

以上作用在于:

A.不刻意追求品牌等级的高低,应体现与市场需求的完美对接,应符合所对应的商务、度假、城市休闲、微度假等综合性市场需求,以期于市场性价比最佳;

B. 针对于适合的品牌也需要经过市场调研向所在品牌的酒店集H o m e 团解析市场支持要素,以达成最适合品牌的成功落位。

 


A. Evaluation and Proposals of Brand Comparison 

B. Review Report 

C. Market Feasibility Study and Financial Analysis Report 


The functions are as follows: 

A. It refuses to intentionally pursue the brand ranks, but should reflect the perfect docking with market demand, and should meet the comprehensive market demands such as business, vacation, urban leisure, micro-vacation, etc., to achieve the best cost performance in the market; 
 

B. For the right brand, it is also necessary to analyze the market support elements of the hotel group of the brand after market research to achieve the most suitable success for the brand. 

 

Brand Selection Stage
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